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STRATEGIC MANAGEMENT (DIRECCIÓN ESTRATÉGICA)

STRATEGIC MANAGEMENT (DIRECCIÓN ESTRATÉGICA)

CEPADE - Universidad Politécnica de Madrid.

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1.020

METODOLOGÍA DEL CURSO.

Both the whole course documentation and the monitoring of the tutorials along with the final exam will be conducted in English. The level required is Advanced.

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Objetivos

OBJETIVOS DEL CURSO. At the end of the course participants will be able to: Perform Strategic Analysis Formulate Strategies Implement Strategies in their assignments Control Strategies and use Balanced Scorecard

Temario completo de este curso

TEMARIO DEL CURSO.
FIRST QUARTER MODULE I
The nature of Strategic Management. Key concepts and terms.
The nature of Strategic Management. The strategic Management Model.
The business vision and mission. What do want to become?.
The business vision and mission. Mission statement componets.
FIRST QUARTER MODULE II
The environment assessment. The nature of an external audit.
The environment assessment competitive analysis.
The internal analysis. The nature of an internal audit.
The internal analysis. value chain analysis (VCA)
Formulating strategies. Long term objetives. Types of strategies. Other topics.
Formulating strategies. Michael porte´s five generic strategies
Evaluating and choice of strategies. Stages and contains
Evaluating and choice of strategies. The decision Stage.
SECOND QUARTER MODULE I
Implementing strategies: management and operations issues
Implementing strategies. Other areas of activity.
Implementing strategies:marketing.
Implementing strategies: finance/accounting, T&D, adn mis issues.
SECOND QUARTER MODULE II
Strategy Review, evaluation, adn control I
Strategy Review, evaluation, adn control II
Key strategic management topics: business ethics and social responsability
Key strategic management topics: environmental sustainability
Global/international issues I
Global/international issues II
GHow to prepare and present a Case Analyiss I
GHow to prepare and present a Case Analyiss II
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