Formación Laboris

Postgrado en Postgraduate in Fashion Product Management

IED Barcelona Istituto Europeo di Design.
IED Barcelona Istituto Europeo di Design.

Postgrado Presencial en Barcelona (Barcelona)

Precio: 6.100 €
Duración: 3 meses

Resumen del postgrado

Language: English The Postgraduate in Fashion Product Management focuses on giving a strategic view of how fashion products operate, taking into account positioning and brand values. It shows how to optimise collections from the initial idea to the end consumer in order to make our proposals different from those of the competition by providing an overview of the product processes (efficient direction and management), marketing and communication strategies and mechanisms for inspiring and developing trends with their roots in creativity and culture. The content of the curriculum aims to develop a balance between the analytical and creative aspects that fashion product professionals need to control, plus an understanding of all the functional areas (retail, visual, art direction, communication) with which they must be linked to in order to integrate the product to be marketed into a 360º brand strategy. Factors such as the structure of the product, the size of the range, the style of the collections, the degree of innovation that they include, the chosen price, the time management of the process and the final quality of the product are all part of this complex, internal world that characterises the different fashion brands. All the decisions made regarding these factors are the result of a 360° brand strategy and an efficient business model.

Objetivos: The Postgraduate in Fashion Product Management is designed to teach students how to understand and handle the tools required for implementing a product strategy that fits the target public and the brand’s positioning. It defines an overall plan for handling collections that prioritises the definition of the brand’s style in order to build market differentiation. Its main objectives are to: Work with brand analysis tools to build the brand through the product. Emphasise the importance of cooperation between the design, marketing, sales and production teams to carry out the strategy that has been defined. Introduce the main types of suppliers, materials, outsourcing and logistics that surround a fashion product. Analyse trends and art direction in order to focus the collections from the creative, conceptual and stylistic point of view. Define the structure, breadth and depth of collections by analysing sales, the competition and trends in order to develop a collection with the optimum final value, time and costs. Analyse in depth the product range and its efficiency at the POS using the product managers’ work. Give a knowledge of consumer analysis, competition studies, team management, scheduling and project development that is based on the design thinking methodology. Understand the level of involvement of each of the players (design, product, marketing and communication) in the success of the collection.

Temario completo de este curso


Cultural Area
  • THE FASHION SYSTEM
  • CRITICAL HISTORY OF FASHION
  • TREND ANALYSIS
  • ART DIRECTION FOR FASHION CAMPAIGNS

Strategic Area
  • MARKET, SEGMENTATION AND POSITIONING
  • STRATEGIC MARKETING
  • PRODUCT STRATEGY
  • EFFICIENCY ANALYSIS
  • STYLE CODES
  • BRANDING
  • BRANDING AND PRODUCT
  • LUXURY

Technical Area
  • THE FASHION DESIGNER
  • FAST FASHION AND TRENDS
  • PRODUCT PROCESSES
  • PRODUCT MANAGEMENT
  • PURCHASING, LOGISTICS AND SUPPLIERS
  • MERCHANDISING PLAN
  • PRODUCT ANALYSIS AND GUIDELINES
  • RETAIL PRODUCT
  • PRODUCT COMMUNICATION
  • POS PRODUCT EXPERIENCE
  • VISUAL MERCHANDISING
  • INTELLECTUAL PROPERTY & LICENSING
  • PRODUCT MYSTERY SHOPPING
  • TREND ANALYSIS
  • DEFINITION OF STYLE
  • STRATEGIC PRODUCT PROJECT
  • FINAL PROJECT


 
ver temario completo
 
  

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