Formación Laboris

Postgrado en Postgraduate in Fashion Product Management

IED Barcelona Istituto Europeo di Design.
IED Barcelona Istituto Europeo di Design.

Postgrado Presencial en Barcelona (Barcelona)

Precio: 6.200 €
Duración: 3 meses

Resumen del postgrado

Objetivos: The Postgraduate in Fashion Product Management is designed to teach students how to understand and handle the tools required for implementing a product strategy that fits the target public and the brand’s positioning. It defines an overall plan for handling collections that prioritises the definition of the brand’s style in order to build market differentiation. Its main objectives are to: Work with brand analysis tools to build the brand through the product. Emphasise the importance of cooperation between the design, marketing, sales and production teams to carry out the strategy that has been defined. Introduce the main types of suppliers, materials, outsourcing and logistics that surround a fashion product. Analyse trends and art direction in order to focus the collections from the creative, conceptual and stylistic point of view. Define the structure, breadth and depth of collections by analysing sales, the competition and trends in order to develop a collection with the optimum final value, time and costs. Analyse in depth the product range and its efficiency at the POS using the product managers’ work. Give a knowledge of consumer analysis, competition studies, team management, scheduling and project development that is based on the design thinking methodology. Understand the level of involvement of each of the players (design, product, marketing and communication) in the success of the collection.

A quién va dirigido: Fashion designers who wish to acquire a knowledge of collection coordination and product management Product managers who wish to expand their knowledge of product development Marketing professionals who wish to gain an in-depth knowledge of fashion products Communications professionals who wish to gain an in-depth knowledge of products and product processes in order to make their campaigns more efficient Professionals working in fashion companies who wish to gain an in-depth knowledge of everything relating to products and collections and their integration with other departments. Human resources personnel who wish to understand how all the departments related with a fashion product operate within an organisation.

Temario completo de este curso


Cultural Area
  • THE FASHION SYSTEM
  • CRITICAL HISTORY OF FASHION
  • TREND ANALYSIS
  • ART DIRECTION FOR FASHION CAMPAIGNS

Strategic Area
  • MARKET, SEGMENTATION AND POSITIONING
  • STRATEGIC MARKETING
  • PRODUCT STRATEGY
  • EFFICIENCY ANALYSIS
  • STYLE CODES
  • BRANDING
  • BRANDING AND PRODUCT
  • LUXURY

Technical Area
  • THE FASHION DESIGNER
  • FAST FASHION AND TRENDS
  • PRODUCT PROCESSES
  • PRODUCT MANAGEMENT
  • PURCHASING, LOGISTICS AND SUPPLIERS
  • MERCHANDISING PLAN
  • PRODUCT ANALYSIS AND GUIDELINES
  • RETAIL PRODUCT
  • PRODUCT COMMUNICATION
  • POS PRODUCT EXPERIENCE
  • VISUAL MERCHANDISING
  • INTELLECTUAL PROPERTY & LICENSING
  • PRODUCT MYSTERY SHOPPING
  • TREND ANALYSIS
  • DEFINITION OF STYLE
  • STRATEGIC PRODUCT PROJECT
  • FINAL PROJECT


 
ver temario completo
 
  

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