Tourism management areas
Module 1 - Company policy and general management.
Module 2 - Strategies and policies of marketing management.
Module 3 - Commercial management: organization of commercial networks.
Module 4 - Globalization and internalization of markets.
Module 5 - Strategies and policies of marketing management.
Module 6 - Financial management: managements strategy and value creation. Company assessments: mergers, procurement, joint-venture.
Module 7 - Legal & tax treatment of managerial activities.
Module 8 - Production management, operations, logistic, and quality control.
Module 9 - Technological innovation in business.
Module 10 - Big data.
Module 11 - Management skills. Leadership and motivation. Management teams.
Module 12 - Negotiation and conflict resolution.
Module 13 - Managerial ethics and social corporate responsability.
Specialization in tourism area

Módulo 1 - Análisis del sector turístico nacional e internacional. Nuevos modelos.
Módulo 2 - Turismo de lujo, de cruceros, golf, congresos, de destinos emergentes, naturalista…
Módulo 3 - Tour operadores.
Módulo 4 - Gestión hotelera, restaurantes, ocio y cultura.
Módulo 5 - Guest experience management.
Marketing management areas

Module 1 - Marketing & business industrial & services marketing.
Module 2 - Research & marketing science: consumer's behavior. Neuromarketing.
Module 3 - Branding: managing the brand value. Crisis resolution.
Module 4 - Products strategy and brand positioning: globalization and decision making.
Module 5 - Global marketing. New market & export subsides.
Module 6 - Strategic & operational marketing plan.
Module 7 - Supply chaing management in marketing.
Module 8 - Sales forecast. Price policy. Profits & contibution margin.
Module 9 - Digital marketing. Communication & resources.
Module 10 - E-commerce.
Module 11 - Team management: leadership & empowerment.
Module 12 - Sales force management. Negotiation & key account role.
Module 13 - Balanced scorecard.
Mba final work