Título Oficial Máster Universitario en Innovación y Marketing Turístico
UCAM Universidad Católica de MurciaMáster presencial
Guadalupe (Murcia)
5.900 €
+ IVA
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Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves, or the country with the most Blue Flag beaches in the entire Northern Hemisphere. The Master's in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations.
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The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations. Students entering this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the setup and operations management aimed at innovation and marketing processes in the tourism sector.
Requisitos
Grado, Licenciatura o Diplomatura
Temario completo de este curso
Innovation a reality in the tourism sector
The new global tourism environment.
Módule II.
Innovation applied to Tourism Business Models
Innovation and Creativity applied to the Generation of Value
Innovation applied to Tourism Processes
Innovation applied to the Management of Tourism Businesses.
Module III: Technologies applied to tourism
The public support to the development of technology in tourism.
Module IV: Knowledge and Management of Customer and Markets
Innovation and Tourism Marketing Management.
Module V: Internship
Theoretical and Practical Seminar.
Module VI: Final Project
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