1. LEADERSHIP: Managing and leading an organization thanks to the enhancement of essential knowledge in all areas of a company: marketing, finances, accounting, human capital and operations. 2. EFFECTIVENESS: Developing the appropriate tools and capacities for leadership: team work, motivation, communication, business ethics and social responsibility. 3. SUSTAINABILITY: Evolving within complex and competitive national and international organizations, underpinned by sustainable development. 4. CHANGE: Adapting to and anticipating the organization’s needs in terms of change in order to remain competitive. 5. GLOBAL MANAGEMENT: Managing the organization’s flexibility in view of the emergence of new technologies, new markets and the evolution of society. 6.ENTREPRENEURSHIP: Strengthening the entrepreneurial spirit and setting the foundations for the creation of new businesses, while encouraging innovation and creativity.