The programme is divided into Courses. Core Courses are devised for participants to develop foundational knowledge, critical awareness of actual and complex scenarios, new insights, general intellectual skills, and attributes necessary for that knowledge and understanding. They also cover a wide range of practical, professional, and transferable skills.

The program focuses its activities and workshops on hands-on training tools in Business Administration, such as PowerBI and a Business Administration simulator for the decision-making process.

MODULE 1: STRATEGY & TACTICAL SEMESTER 1 IN ESIC

International Markets
Global macroeconomics
Business Ethics & Sustainability
Digital transformation & Data Analytics
Market Research & Analysis
Financial Analysis
Marketing Management
Project Management
Entrepreneurship

MODULE 2: MANAGERIAL SKILLS IN ESIC

Leadership & Communication
Critical Thinking
Storytelling & Presentation tools/techniques

MODULE 3: STRATEGY & TACTICAL SEMESTER 2 IN SISU BUSINESS STUDY TOUR

Chinese Culture
Chinese Language
Strategic Management
HHRR Management
Corporate Finance
Operation Management
Organizational Behavior
Frontiers of Management lecture series

GROUP FINAL PROJECT IN ESIC

The program in Spain culminates in the entrepreneurial business plan, which forms the primary focus of your IMBA. The project involves 10 credits within the IMBA in ESIC required for completion.

This project is a group-based work to be carried out as a team, consisting of between 3-5 members, designed to develop professional research skills applied to a real business idea proposed by the students, as well as the skills necessary to propose suggestions for the company as consultants. The aim is for participants to demonstrate not only academic achievements but also the improvement of personal and professional skills throughout the project's development, as well as show your IMBA program outcomes under an entrepreneurial approach supported by the ESIC Entrepreneurship Department.

Your team will build a strategic business plan to provide the company with solutions and recommendations for success. In doing so, your team will meticulously research the market to ensure you understand industry trends and can understand and predict consumer behavior to lead the business idea in the right direction. Your team will identify the changes across different market sectors and how those trends affect the ability to reach those target markets and provide valuable suggestions to the business proposed on how to move forward in a manner that generates revenue and branding for them.

GROUP FINAL PROJECT IN SISU

The program in China culminates in an individual report leading to a monographic study of not less than 25,000 words developed in English and including a 3,000-word abstract in Chinese. The project involves 12 credits within the IMBA in SISU program, which is required to complete the DUAL degree. The process will be monitored by both ESIC and SISU and consists of the following sections:

Preparation (Supervisor Selection)
Research and Thesis Proposal June-October
Thesis Writing, In-progress Inspection, Draft Thesis Submission, Thesis Finalization, Author- concealed Evaluation, Thesis Review and Thesis Defense October-Next May
Thesis summary and Degree Application