Formación Laboris

Master in International Trade & Business

Esic, Business & Marketing School
Esic, Business & Marketing School

Máster Presencial en Pozuelo de Alarcon (Madrid)

Precio: 14.900 €

Resumen del máster

The MITB is designed to give you a deep understanding of the drivers of globalization, the process of internationalization, how the global economic environment influences firms’ competitive responses, and how the world is interconnected. This results in graduates ready to deal with the challenges of expanding business into new global markets along with those of managing teams across cultures and continents. By completing the MITB you will be in a position to identify the motives and means of servicing foreign markets, address controversial issues in international trade & business, formulate your own international business plans, and appreciate the factors that drive performance in the global economy. The MITB will equip you with the knowledge and skills necessary to master the complexity required for making decisions in a globalized business environment. It will also add to your breadth of understanding of how global firms operate, prepare you to conduct business in a global context, and embrace emerging issues in international trade and business.

A quién va dirigido: Professionals and graduates from different disciplines who aim to work as international managers or sales managers in international contexts. Managers and executives from sales, marketing, logistics, back office, and finance who want to gain expertise in international management. Entrepreneurs intending to work in international markets and all those interested in learning how to manage an international business successfully.

Temario completo de este curso

  • Strategic management
  • Economics in internationabusiness
  • SME globalizatiostrategies
  • Market research (quantitative, qualitative and marketing science)
  • Cultural values and organizations
  • Marketing Mix
  • International business management
  • Logistics in international trade
  • International banking and ways of payment
  • Digital business
  • Internet and international business
 
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