Day 1 Basics of print and broadcast media environment Dealing with media Developing a media strategy Day 2 How to communicate your key messages to journalists Writing and sending press releases Preparing for an interview Day 3 Practical skills and role playing in mock interview situations: How to give broadcast interviews Dealing with hostile media Day 4 Building confidence and presence in front of a camera Building your brand and amplifying your message on broadcast media Making media airtime work for you Day 5 Practical skills and role playing in mock interview situations - advanced Advanced broadcast skills Tips and guides to perfecting media techniques