Module 1 - The fundamentals of marketing. Marketing plan. *-module 2 - Marketing & business: marketing for industrial & service companies. *-module 2 - Marketing & business: marketing for industrial & service companies. *-module 4 - Branding, crisis management and reputational risk. *-module 5 - Management skills. Leadership and empowerment. Team management. *-module 6 - Sales network management. Negotitation & key account management. *-module 7 - Digital marketing & e-commerce. *-module 8 - Marketing and supply chain management. *-module 9 - Sales budget. Price policy. Profits & gross margin. *-module 10 - Legal framework. *-module 11 - Products strategy and brand positioning: globalization and decision making. *-module 12 - Global marketing. New market & export subsidies