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Summer School - Sports Management: Entrepreneurship Approach

Summer School - Sports Management: Entrepreneurship Approach

CETT-UB

Curso presencial

Barcelona


2001-3000 €

Duración : 3 Semanas

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Sedes

Localización

Fecha inicio

Barcelona
Julio 2023

Objetivos

- Observe how sport in a daily routine affects social, cultural and personal dimensions. - Identify subcultures and subgroups developed around different sports such as track and field, soccer, cycling and gym, etc. - Analyze how socio cultural trends affect and even generate new sports activities. - Discover what sports organizations exist, both nationally and internationally, their typology and functioning. - Acquire a general idea of sports organization functions and get to know the competitive area of sports industry. - Analize the phenomenon of the Olympic Games, motor sports and other internationally reknowned competitions: identify their profitability and beneficial effect for a country or a city. - Identify different models used in the management of the facilities after a massive event and learn how to optimize the profitability of sports facilities. - Observe the close relationship that exists between the tourism industry and the sports industry and identify the economic, political, and socio-cultural benefits of a sports destination. - Get to know different business models, their focus and management strategies. - Observe the relationship between social and cultural trends and corporate innovation processes. - Get to know different expansion strategies. - Acquire practical knowledge about managing a lucrative and commercial sports club such as a gym or a social sports club. - Identify key aspects in the sports club management. - Learn the techniques and strategies for fundraising. - Observe a strong link between the sports industry and tourism industry. - Identify economic, political and socio-cultural benefits of a sports destination. - Conceptualize the term “Country Brand”. - Get to know how government can encourage and promote sports tourism in a country, region or a city.

A quién va dirigido

- Undergraduate Students, Graduate Students or Young Professionals

Requisitos

- Undergraduate Students, Graduate Students or Young Professionals - Language Skills: Level of English - Intermediate (B1-B2))

Temario completo de este curso

SPORTS AND SOCIETY AND ENTREPRENEURSHIP

SPORTS AND SOCIETY

  • Lifestyle: the relationship between social trends and sport: sport in daily life, sport as a lifestyle: subcultures and trends, new activities and sports hybrids, conceptual map for a beginner in the sports industry and national and international sports organizations.
MANAGEMENT OF SPORTING EVENTS
Contents:
  • Organization of sporting events: popular and high competition.
  • Olympic Games: value for a city - before and after. The case of Barcelona.
  • Motor World: profitability of the national and international races. The case of Formula 1; Barcelona-Catalonia Circuit.
  • The city as a sports venue: stadiums, fields, parks, main streets, ports, beaches, etc.
MANAGEMENT OF SPORTING ENTERPRISES
BUSINESS MODELS IN THE SPORTING INDUSTRY
  • Sports Business Models: amateur sports, professional sports, sport + Health o sport + Leisure.
SPORTS CLUB MANAGEMENT
  • Management of Sports Club.
  • Typology, management models.
  • Social club vs. Comercial club.
  • Sports Club in schools and universities.
  • Profitability vs. Elitism.
  • Relationship between social trends and constant innovation.
  • Management of professional clubs.
  • Sports as a show.
  • High-performance management.
  • Fundraising and sponsorship.
  • Business potential.
SPORTS TOURISM
  • “The Sea and the Mountain”: sports and adventure destination.
  • Country as a brand.
  • Certification of sports tourism in Cataluña: municipalities, nautical and ski resorts.
  • New business models.
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