DESCRIPTION
This course is intended to give the participants the theory, knowledge, and tools to design effective marketing strategies in the global context. Participants will acquire a deep understanding of the socio-cultural, politico-legal, competitive and economic factors, managerial values and practices that govern international marketing decisions.
The seminar will emphasize strategic and proactive thinking, which is essential for conducting profitable marketing operations worldwide.
Emagister S.L. (responsable) tratará tus datos personales con la finalidad de gestionar el envío de solicitudes de información y comunicaciones promocionales de formación con tu consentimiento. Ejerce tus derechos de acceso, supresión, rectificación, limitación, portabilidad y otros, según se indica en nuestra política de privacidad.
Sedes
Localización
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Objetivos
Goals and Student Profile Goals At the end of the course, the participants will be able to: Explain the role of global marketing and strategic commitment to international markets in today’s business world. Integrate an “international mindset” within the organization whereby one looks at world markets as opportunities to build strategic capabilities and competitiveness. Develop a flexible thinking schema that anticipates future trends and shapes today’s organization to confront emerging and future technology, market, and innovation challenges. <...
Temario completo de este curso
Curriculum
OVERVIEW OF THE SEMINAR
1. General Introduction: Instruction, Methodology, and Formation of Groups.
2. Getting to know you!
DEVELOPING AND BUILDING GLOBAL MARKETING STRATEGIES
1. Types of Global Marketing Participation.
2. Different Strategic Roles for Each Country.
3. Locating Global Activities.
4. Global Market Expansion.
5. Generic and Competitive Strategies.