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BBA IN HOSPITALITY MANAGEMENT WITH LUXURY BRAND MANAGEMENT

BBA IN HOSPITALITY MANAGEMENT WITH LUXURY BRAND MANAGEMENT

Glion Institute Of Higher Education

Carrera universitaria presencial

Glion-sur-Montreux (Suiza)


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Sedes

Localización

Fecha inicio

Glion-sur-Montreux

Objetivos

This specialization provides you with a luxury toolkit that will allow you to : - Understand consumer behaviors, and deepen your knowledge of luxury target audiences - Acquire skills for luxury product development, pricing, merchandising, buying and distribution strategies - Define communication and media plans for luxury segments and luxury brand marketing with regards to identity and key messages

Temario completo de este curso

Foundation Year
During the first two years of the degree, you will learn to deliver an impeccable customer experience in the world of hospitality through hands-on, applied learning in hospitality operations, management courses, and one 6-month internship.
Luxury Industry Partnerships
These Luxury Brand Management courses are based on Glion’s experience with business partners in the luxury hospitality sector and Domus Academy’s collaboration with key players in luxury products, goods and services.
Internship in the Luxury Industry
To gain first-hand experience in a luxury company, you will complete the semester 5 internship in an international company within the luxury sector, for approximately 6 months.
Luxury Brand Management Courses
In the final year of the bachelor degree, you will take 5 luxury brand management courses. Course name changes may occur:• Marketing of Luxury Goods & Services• Luxury Consumer Behaviour• Management of a Luxury Brand• Luxury Communication and Media Planning• Designing Luxury Brand Experiences
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