Formación Laboris

Grado en Bachelor Of Science In Digital Media Management

EU Business School
EU Business School

Carrera universitaria Presencial en Barcelona (Barcelona)

Consultar precio
Duración: 3 años
También se imparte en Ginebra

Información adicional

ervaciones: Class Schedule Monday to Friday 9 AM - 4PM Every semester October - February - June and August (Summer course) Programs 3 years (6 semesters of 13 weeks each)
Alumnos por clase: 20
Persona de contacto: Sandra Moro

 
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Temario completo de este curso

FIRST SEMESTER
  • Foundations of Business Management
  • Marketing Management
  • Writing Communication Skills
  • Accounting I
  • Elementary Calculus
  • Microeconomics
  • IT Software for Business
  • Environmental Sustainability
  • Seminars / Industrial Visits

SECOND SEMESTER (22 CH | 30 ECTS)
  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Seminars / Industrial Visits

THIRD SEMESTER
  • Strategic Marketing
  • Business Finance I
  • Human Resources Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • E-Business
  • The Media Industry
  • Mass Media & Communication
  • Seminars/Industrial Visits

FOURTH SEMESTER
  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Managing Media Companies
  • Strategic Media Marketing
  • Digital Media Technologies
  • Seminars/Industrial Visits/Dissertation Seminar

FIFTH SEMESTER
  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • International Media Management
  • Media Design & Technology
  • Innovation Mgmt. for Digital Media
  • Seminars/Industrial Visits/Dissertation Seminar

SIXTH SEMESTER
  • Strategic Management
  • Budgeting & Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Digital Media
  • Media Psychology
  • Legal & Ethical Issues in Media
  • Dynamic Content & Mobile Generation
  • Digital Media Project Management
  • Dissertation Seminar

GRADUATION REQUIREMENTS
  • Final Case: Marketing
  • Final Case: Digital Media Management
  • Dissertation



 
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